This Project Playbook is designed for team leaders, project managers, and anyone responsible for launching a new initiative. It serves as a powerful starting point for any project, whether it’s a major company-wide effort or a small team task. Use this tool during your kickoff meetings to quickly establish a clear mission, define a phased roadmap, and assign roles, ensuring everyone is aligned and ready to execute from day one.
The Project Playbook
A Reusable Framework for Success
Part 1: Our North Star (The “Why”)
Before you do anything else, define your purpose. This is the most critical step.
Project Mission Statement
Pillars of Success
What are the 3-4 core principles that will guarantee we achieve our mission?
Part 2: Our Project Roadmap (The “How”)
Break the project down into manageable phases. This turns a mountain into a series of small hills.
Phase 1: Foundation
Phase 2: Development
Phase 3: Launch
Phase 4: Evaluation
Part 3: Our Lanes of Responsibility
Define clear ownership. When everyone knows their role, work gets done faster and with less confusion.
Generate Your Final Document
Once you’ve filled out the playbook, generate a clean, shareable version of your plan below.