Branding Sheet

1. OUR LOGO & VISUALS

  • Logotype: DONDRÁE
  • Font: Roboto (weight Bold)
  • Style: All Caps
  • Special Character: Acute Accent over the “A” (Á)
  • Primary Icon :
  • Name: “The DONDRÁE Train”
  • Description: A train icon that is modern with a classic feel, detailed, and incorporates a “digital” aspect or transformation. It should symbolize movement, progress, reliability, and our digital expertise.
  • Color Palette:
  • Primary Brand Colors (for Logotype & Core Branding):
  • Black (or Deep Charcoal, e.g., #222222)
  • White (e.g., #FFFFFF)
  • Consistent Accent Color:
  • Gold (e.g., a rich, sophisticated gold like #B08D57 or #CFA665 )
  • Thematic Accent Colors (for specific initiatives/service lines, not for the primary logo):
  • Sports Initiatives: Dark Blue & Sky Blue
  • Teaching/Consulting: Orange

2. OUR TYPOGRAPHY

  • Primary Logotype Font: Roboto
  • Supporting Fonts (for Website, Marketing Materials):
  • Headlines: Consider weights of Roboto (e.g., Roboto Bold, Roboto Light) or a complementary sans-serif.
  • Body Copy: Roboto Regular or another highly legible sans-serif.
  • Goal: Maintain clarity, professionalism, and a modern feel.

3. OUR BRAND PERSONALITY & VOICE

  • Core Attributes:
  • Creative & Innovative
  • Smart & Strategic
  • Results-Driven & Profit-Focused (for clients)
  • Trustworthy & Professional
  • Community-Focused & Grounded
  • Approachable & Collaborative
  • Voice: Confident, clear, expert but not jargon-heavy, engaging, and authentic. We explain complex digital concepts simply.

4. OUR MISSION (Concise)

  • DONDRÀE is a creative digital advertising agency, grounded in community outreach. We deliver impactful results that drive profits for businesses.

5. OUR TAGLINE (TBD – For Development/Workshop)

  • “DONDRÀE: Accelerating Your Brand’s Journey.”

6. OUR IMAGERY STYLE

  • General: Authentic, professional, high-quality, and energetic.
  • Agency/Corporate: Modern, clean visuals showcasing collaboration, strategic thinking, diverse professionals, successful outcomes, and subtle nods to Denver/Colorado.
  • Dondre’s 5K / Community Initiatives: Vibrant, active, inclusive, showcasing community engagement, health, and the spirit of Colorado.

7. OUR UNIQUE SELLING PROPOSITIONS (USPs)

  • A unique blend of cutting-edge digital advertising expertise combined with deep roots and proven mastery in traditional community outreach.
  • The personal leadership, vision, and community commitment of Dondrae Mills.
  • Demonstrable commitment to community well-being and tangible impact through initiatives like “Dondre’s 5K Every Day in October Challenge.”
  • Focus on delivering measurable results and tangible profits for our clients.

8. OUR AUDIENCE (Primary)

  • Businesses and organizations in the Denver metro area and Front Range seeking effective, results-oriented digital advertising and authentic community engagement strategies.
  • Consultants looking to leverage a strong, reputable, and community-minded agency brand.
  • Participants, donors, and partners for our community health and wellness initiatives.

How to Use This Brand Sheet:

  • Internal Reference: For all team members and future consultants.
  • Briefing Partners: When working with designers, writers, or other external collaborators.

Consistency Check: To ensure all our communications and materials align with the DONDRÀE brand.